markets
Markets
Learning
Goals:
- Meaning of market
- Types of market
- Buyer and seller
Market
is a place where the goods are offered by the sellers in exchange for
money from buyers. We go to the market to buy everyday essentials,
comfort goods and luxury goods. In other words, we purchase staples,
apparels, footwear, housekeeping items, home appliances, stationery,
artefacts, etc. from the market. The kinds of markets we visit for
our basic needs and comfortable living include:
- Weekly markets
- Neighbourhood shops
- Shopping complex and malls
Weekly market
A
weekly market is held on a specific day of the week. Permanent shops
are not there in weekly markets. Traders set up a shop for the day
and in the evening they close it. They set up the shops in another
location the next day. In India, there are thousands of such shops.
These cater to the everyday requirements of the people. These have
the following salient features:
- Cheaper Rates: Many items are available in the weekly markets at cheaper rates. This is because since these shops are not permanent, they save on expenses such as rent, electricity and fees to the government.
- Family run: The shop owners store the items they sell at home. Mostly, they are helped by the family members and do not employ outside people and hence also save the money spent on wages to workers.
- High Competition: Since these markets have a large number of shops selling the same item, there is high competition among them. Hence if a seller charges a higher amount for an item, buyers will buy from another seller who either charges a lower rate or allows the buyer to bargain to some extent.
Advantages of weekly markets
- One stop shop: All the items are available under one roof. Buyers do not have to go to different places for different goods. This saves their time and money. Whether they want groceries, vegetables, clothes or footwear- all are available at one place.
- More choice for buyers: Since there are many sellers selling the same product, the buyer has a choice regarding who to buy from.
- Convenience: Since a high variety of goods is available, it is very convenient for the buyer.
Shops in the neighbourhood
Many
shops sell goods and services in our neighbourhood. For example;
- The dairy, selling milk and related products
- Departmental stores; selling groceries, stationery, eatables, etc.
- Pharmacies; selling medicines
These
are a mix of permanent shops and roadside stalls. Roadside stalls are
that of eateries, vegetable hawkers, mechanic, etc.
Advantages of shops in the neighbourhood
- Proximity: As the name suggests these shops are in our neighbourhood and hence close to our homes.
- Open all days: These shops, unlike weekly markets, operate on all days. Hence we can go for our purchases on any day of the week at our convenience.
- Flexibility: Since the buyer and seller know each other these shops give goods on credit also. Hence payment can be made later also. In other words, there is flexibility regarding payment.
- Personal touch: Since the buyer and seller know each other, the transaction has a personal touch to it. It is not a purely commercial transaction.
Shopping complexes and malls
Shopping
complexes are the markets in the urban areas that have many shops.
Malls are large multi-storeyed air-conditioned buildings with shops
on different floors. We get both branded and non-branded goods. As
mentioned in the chapter on advertising, branded goods are more
expensive than non-branded goods. The branded goods are sold by the
companies through shops in large urban markets and at times, through
special showrooms also. Because of the high costs of these due to
packaging, advertising, etc. many people cannot afford to buy them.
Note
Compare and contrast a weekly market and a shopping complex on the
following:
Answer:
Market
|
Kinds
of goods sold
|
Price
of goods
|
Sellers
|
Buyers
|
Weekly
markets |
Unbranded |
Very
reasonable |
Earn
less |
Cannot
afford even the cheapest of goods |
Shopping
complex |
Both
branded and unbranded but mainly branded |
Expensive |
Very
rich and earn well |
Very
rich and elite |
Markets and equality
Since
markets are a platform for buying and selling, more demand for goods
and hence more sales would boost the production and the opportunities
for people to earn. The characteristics of sellers and buyers of a
small shop and big malls are as follows:
Sellers: There
is a difference between the small shop owners we see in the weekly
market and the ones in a big shopping complex. The former is a small
trader with little money whereas the latter is very rich and can
spend a huge amount of money to set up the shop. The difference in
their earnings is also substantial.
Buyers: The
buyers of the weekly market cannot afford even the cheapest of goods
whereas the buyers visiting the malls are able to afford the branded
goods and other luxury items on sale there.
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